For more than three decades, The London Bicycle Tour Company has stood as one of the capital’s most trusted and recognised names in cycling tourism. Our awards and accolades reflect our commitment to exceptional customer service, unforgettable guided experiences, and sustainable travel across London.

Tripadvisor Travellers’ Choice Award 2025

Recognised Among the Top 10% of Attractions Worldwide

Awarded by Tripadvisor, this prestigious recognition celebrates businesses that consistently receive outstanding reviews from travellers across the globe. With thousands of five-star reviews and exceptional guest feedback, The London Bicycle Tour Company proudly stands among the world’s most highly-rated visitor experiences.

“Recognised as one of the top 10% of attractions worldwide by travellers.”

Top Ranked Outdoor Experience in London

One of London’s Highest Rated Outdoor Activities

We are proud to be consistently ranked among the top outdoor activities in London, standing alongside the city’s most iconic visitor attractions. This recognises the quality of our guided tours, our professional team, and the unforgettable experiences we offer to guests discovering London by bike.

“A consistently top-rated experience for visitors exploring London.”

London’s Original Award-Winning Bike Tour Company

Pioneers in London Cycling Tourism Since 1991

As London’s first dedicated bicycle tour company, we have spent more than 30 years setting the standard for guided cycling experiences in the city. Our experience, expertise, and passion for showcasing the UK's capital uphold our status a leading name in tourism and active travel.

“London’s original and award-winning bicycle tour company.”

Trusted by Global Travel Partners

Industry Recognition for Tourism Excellence

Our reputation extends beyond customer awards. We are proud to be recognised by leading travel partners, tour networks, and destination specialists who trust us to deliver world-class experiences. This highlights our professionalism, reliability, and longstanding contribution to London’s visitor economy.

“A trusted partner for leading international travel organisations.”

Major Event Achievement

Operational Excellence at the London 2012 Olympic Games

A landmark achievement in our company’s history was supporting the transport and logistics of more than 1,000 corporate visitors during the London 2012 Olympic and Paralympic Games.

With our local knowledge, great guides. and a large fleet of bikes, we deliver large-scale cycling operations at world-event level.

“Delivering cycling excellence on a global stage.”

Our Commitment to Excellence

Every award and recognition we receive is a reflection of the trust our guests place in us.

From international travellers and families to corporate partners and local organisations, we remain dedicated to providing the highest standards of service, safety, and unforgettable London experiences.

Thank you to every rider who has been part of our journey.

The London Bicycle Tour Company Celebrates Its Outstanding Partnerships Across London’s Cycling Community

London, United Kingdom — The London Bicycle Tour Company is proud to highlight a series of exciting partnerships that continue to strengthen its role at the heart of London’s vibrant cycling culture.

For more than three decades, the company has been dedicated not only to providing exceptional bike tours and cycle hire services, but also to supporting the organisations, events, and community initiatives that make London one of the world’s most dynamic cities for cycling.

Through collaborations with some of the capital’s most recognisable events and advocacy groups, The London Bicycle Tour Company continues to champion sustainable travel, community engagement, and the joy of exploring London by bike.

Supporting Iconic London Cycling Events

The London Bicycle Tour Company is delighted to work alongside some of the city’s most celebrated cycling events, helping bring people together through unforgettable experiences on two wheels.

World Naked Bike Ride London

As a proud supporter of the World Naked Bike Ride (WNBR), the company helps promote one of London’s most high-profile annual cycling events. This globally recognised ride raises awareness of cycling safety, environmental sustainability, and the need for cleaner urban transport.

By supporting participants with bike hire solutions and event-focused services, the company reinforces its commitment to advocacy and positive change across the capital.

The Tweed Run

The company is equally proud of its connection with The Tweed Run, one of London’s most stylish and iconic cycling events. Celebrating vintage fashion, heritage bicycles, and classic British culture, this partnership reflects the company’s passion for preserving the romance and character of cycling in London.

Working with Leading Organisations

The London Bicycle Tour Company’s partnerships extend far beyond events, encompassing respected organisations that shape the future of cycling and sustainable travel.

London Marathon Events Team

Collaboration with the London Marathon organisation team highlights the company’s ability to support major citywide sporting and mobility initiatives. This partnership reflects a shared commitment to encouraging active lifestyles and increasing public participation in cycling events across London.

e-Starli

As urban mobility evolves, the company is proud to work with e-Starli, supporting the growing popularity of electric bikes and helping more people enjoy accessible and comfortable cycling experiences in the city.

Championing Sustainability and Advocacy

The London Bicycle Tour Company is deeply committed to making London a safer, greener, and more cycle-friendly city.

Sustrans

Partnership with Sustrans reflects a shared vision for sustainable transport, active travel, and improved cycling infrastructure. Together, these efforts help encourage more people to choose cycling as part of everyday life.

London Cycling Campaign

Working alongside the London Cycling Campaign, the company proudly supports initiatives that advocate for safer streets, better bike lanes, and greater accessibility for cyclists throughout the capital.

Investing in Local Communities

Community partnerships are equally central to the company’s mission.

We Are Waterloo

The collaboration with We Are Waterloo demonstrates The London Bicycle Tour Company’s commitment to supporting local business communities, cultural initiatives, and neighbourhood development in one of London’s most important districts.

This partnership helps strengthen the connection between cycling, tourism, and local economic growth.

A Shared Vision for London

These partnerships represent more than collaboration — they reflect a shared belief in the power of cycling to connect communities, inspire sustainable travel, and showcase the very best of London.

The London Bicycle Tour Company remains proud to work with organisations that share its passion for innovation, heritage, and community impact.

As the company continues to grow, these relationships will remain central to its mission of delivering exceptional experiences and helping shape the future of cycling in London.

For partnership enquiries, media opportunities, or community collaborations, please contact The London Bicycle Tour Company directly through our website.