About

The company

Back in 1992, a nice English chap called Rob did a bike tour in Amsterdam. All of a sudden he saw a white flash of light (possibly an oncoming car) and realized his calling to start London’s first Bicycle Tour Company.

Soon he had built a flourishing business. Swamped with demand, he also opened the London Bicycle Hire Company.

Rob designed all the tours himself, and has led thousands of people through London over the last 17 years.

He knows so much about the city you’d think he was there when the Romans first settled it.